Assign 2

PART 1
1. What does the native app offer that the mobile web doesn’t?
2. Why do you think Yelp and Zillow have both a Native App and a Mobile Website?
YELP:
1. hones in on your location. the mobile web doesn’t, and instead gives info for the whole city (TMI). also the monical feature rocked.
2. I think they both use their mobile sites as gateways to their Apps.
ZILLOW:
1. mobile app wasn’t responsive and kept kicking me to the app. The app focuses on my immediate location and looks for housing near there. NOT user friendly. Too many steps.
2. I think they both use their mobile sites as gateways to their Apps.

PART 2
3 mobile web sites:
criteria:
1. navigation
2. readability/layout
3. usefulness of information (hierarchy)

SF MOMA:
1. Straightforward, no needing to hunt for it.
2. the light blue color of the navigation buttons are hard to read, and the tiny thumbnails of artwork in the exhibits area are so small as to be useless.
3. Good choices, all the stuff that someone on the go and thinking of heading to MOMA would need to know. could have added a section for getting there/parking. That would be useful.

OUTFEST.ORG:
1. not well thought out. just the same stuff you’d find on the regular site, and the emphasis is on how you can help them rather than getting information about their programs.
2. same layout as on their regular web site, but it does scale to my phone with a couple of prompts. Too much information for a mobile device.
3. again, not the best organization of information. not intuitive; one has to hunt.

KATHY IRELAND WORLDWIDE:
1.Navigation at the top focuses on the values of the company rather than the product line.
Must scroll for the actual product line.
There is a dropdown menu below the initial menu that organizes the search, but the links are to blogs
pictures/ buttons below all that, link to pinerest.
2. readability not so good; the fonts are hard to read, even when they’re decently sized. The layout on the front page is actually pretty streamlined, but could be more so. The actual information is WAY too wordy, and you have to dig for it. I’m talking blogs. Layout needs to be simplified from the get go: About us/Product line/Retail partners
3. Hierarchy is a bit convoluted… too much information on the values of the company and not enough on the product line. Not a quick in / quick out site at all.

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assgn 1 Q & A

Q: What mobile websites do you visit regularly? And why?
A: Facebook, Twitter, Craigslist and Yahoo for mail.
Q: What mobile apps do you use? Explain how and where you use these apps.
A: Maps. that’s it. I’ve got a Luddite streak.
Q: What is a native application? How does it differ from a mobile website? When might you build a mobile website instead of a mobile app?
A: Native Applications are based in the device itself. You have to download updates (dnside) but it’s quicker and more responsive because it’s downloaded to the device (upside)
Defo want to build a mobile website to an app when you’re starting out, as there’s a less steep learning curve. Plus, it’s PITA/impossible to create a mobile app for every device out there.
Q: Referring to mobile design, what are the constraints? Explain.
A: The major one is screen size. Significantly smaller screen size means really narrowing down to the essentials of a site — and that’s design. Also download speeds can be sketchy/inconsistant so file size is even more important than it is in regular web design. Mobile users are ofter multitasking, so their attention is not 100% on the device. All this points to a simple, streamlined design approach.